Free HD TV Optimization Tool

"Want to make your Home Theatre look it's best? You could pay to have Best Buy, or Circuit City do it, but it would run you over $100 and be good for 3-6 months. Instead learn to do it yourself for free. These images are designed to give you results that exceed what most professionals would be able to achieve, and because you own them you can calibrate your display when ever you need to. Other Commercial formats available on request. h.264 ts, Mpeg2 ts, WMV along with specific test case solution. These Slates are provided free for home private use."

Unlike most calibration tools, this one is free and has some eye candy to go with the normal static images.  I was going to try this, but I didn't like that it was only an .exe download.  If someone else is brave enough to give it a go, let us know how it works.