Microsoft Wants to Help You Save Energy with Hohm

"Bringing people together to save energy and money Sign Up and start saving. It's free! Sign up with Hohm and we'll provide you with a home energy report and energy-saving recommendations tailored to your home. How can you get a personalized energy report for your home?"

Hohm (home and ohm, get it) became available for sign-up on Monday.  I've gone through most of the questions (and there are quite a few) and it looks like they will be able to give some pretty detailed recommendations, especially for the energy efficiency novices.  But, it looks like some of the best benefits will be for those who's utility meters are accessible by the service.  My city recently installed smart meters, unfortunately, other than a digital readout, there is currently no benefit for the consumer, although the promise there will be later.