DivX 7 Now Available

"We're now introducing the next generation of DivX technology with DivX 7 — our new software that lets you create and play full HD H.264 (MKV) videos. H.264 is a new standard that is poised to power the high definition video revolution by offering incredible visual quality, performance and efficiency. DivX 7 gives you all the tools you need to take full advantage of H.264 for a truly cinematic video experience."

The plain DivX software is free and gives you the player and a trial version of the creation utilities while the Pro version will run you $19.99 and include the creation utilities.