Apple Introduces $4.99 Movies on iTunes

"Joining the ranks of their 99¢ movie rentals and mirroring their "Albums of the Week" for bargain hunters, Apple has introduced "Movies of the Week" on iTunes. Each movie will be available for the duration of the week at a lowered price of $4.99 to own. To kick it off they're highlighting Terminator 2: Judgment Day as the "movie of the week" and offering an additional nine titles: Total Recall, Last Action Hero, Red Heart, Air America, Basic Instinct, St. Elmo's Fire, The Karate Kid, Air Force One, A Guy Thing"

Not a bad deal, honestly.  $4.99 - $9.99 is probably a lot closer to what digital download movies should cost anyway.  I have a feeling this is a test balloon for Apple, and if this takes off, they're going to push studios to accept lower per-purchase prices on iTunes.  Do any of you see this as an opportunity to try out the iTunes store or are you just not interested?