Zune & XBox Integration: Coming Soon?

"Marketing director for Zune Jason Reindorp told us that a serious 'step up' in Zune and Xbox 360 integration will happen 'within a year.'"

Gizmodo threw this little comment in almost as an afterthought in their Zune 3G Gears of War hands-on. A heck of an afterthought. This isn't exactly surprising. It was almost sure to happen eventually. But its still good to hear that Microsoft is committed to making this happen sooner rather than later. I'm sure that the fall Xbox 360 update will be the first step.

I think the important thing is to tie the media purchases together. I shouldn't have to buy a movie twice. With the Netflix partnership I have to wonder what sort of options that might open up as well.