Zune Popularity Increasing - Slowly - Among Teens
"Piper Jaffray's bi-annual teen survey includes some positive news for Microsoft's Zune music player. Yes, the survey says that Apple's share of the portable media player (PMP) market among high school students increased to 84 percent, up from 80 percent a year ago. And, yes, a whopping 79 percent of teens who said they planned to buy a music player in the next 12 months said they expected to buy an iPod, up from 78 percent a year ago. But the Zune's share of the teen market is up as well -- to 3 percent, from 2 percent a year ago. Moreover, 15 percent of teens surveyed who said they planned on buying a music player over the next year said they expected to buy a Zune, up from 13 percent a year ago."
It's a long road, but forward progres is being made - though the progress is so slight it might be considered a statistical error. One thing I'm curious about: I wonder what operating systems these teens are using on their computers? In the post secondary market, Apple's OS X is doing some big numbers, which makes me wonder what percentage of these teens are Mac users. And since Microsoft still has no Zune solution for Mac users, they couldn't use a Zune even if they wanted to...