There is probably some truth in the statement that the Zune is only selling to Ipod haters. I don't hate the Ipod, but I sure got tired of buying them for my kids only to have them go belly up after six months and just as soon as a new verison came out I had to start all over. Jeez, maybe I do hate the Ipod!
I don't know squat about Sandisk, only that it is an inexpensive mp3 player, which probably explains why it has a bigger share of the market than the Zune.
Will the Zune ever overtake the Ipod? Probably not...simply because most people who buy the Ipod don't compare products, they just buy because its an Ipod and that's all they know and honestly they could care less.
However there is a growing number of people who do compare and look at features and make a educated decision instead of simply playing follow the leader.
Heres a good example. I have three kids home from college this summer they all have Ipods, but what player is always being used? The Zune!
Where are they buying tunes and video's? MarketPlace!
Articles like the one in the NY Times imo, are written by people who look at other articles and numbers and don't do their homework (like actually trying out a product) before they write about it.