04-11-2008, 12:31 AM
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Executive Editor
Join Date: Aug 2006
Posts: 29,160
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Zune 'Masks' Stats Revealed
 "Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared. No word on whether it improved Zune sales or even people's opinions about it. Just a lot of hype about the number of views and compliments about the animation. From the report (stats refer to the spot's popularity on YouTube):
- Over 6,500 users marked "Masks" as a "favorite"
- The video gained "highly positive" rating from over 4,000 viewers
- 561 users subscribed to Zune Arts channel
- 50 users responded to "Masks" with their own video
- The video was featured on the YouTube homepage during the first week of January, bringing "Masks" and "zune-arts.net" front-and-center of the site's immense audience for a period of one week, thus increasing awareness of Zune Arts and driving traffic to the micro-site
- It was featured as a film and animation feature on all 18 international YouTube sites"
The article goes on to say that the video was viewed 850,000 times - that's quite a bit of brand boosting for the Zune! The ads may have absolutely nothing to do with the Zune itself, but they sure are catchy...especially this one, which gave me a shades-of-thriller chuckle.
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