06-06-2007, 01:30 PM
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Editor Emeritus
Join Date: Aug 2006
Posts: 1,221
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R.I.P. Orange SPV - Or Not!
Orange has announced they will carry the new HTC Touch as the...Orange HTC Touch. This marks a significant change in their marketing. Orange will do away with it's own Sound, Pictures, Video Smartphone, or SPV, moniker in favor of using HTC's own branding. "The HTC Touch will be initially available to Orange customers in the UK, France, Spain and the Netherlands."*** However, the change is not universal among carriers. "T-Mobile will launch a customised version of the device which will be named the MDA Touch across key European markets" ***(PDF press release).
UPDATE:
After indicating that the SPV brand was history, apparently that wasn't quite correct. From Arne Hess:
Quote: "Orange UK just sent out an information to let us know that the company has no plans to drop the SPV brand in favor of the HTC brand in any of their markets - as reported earlier. SPV devices, as part of Orange Signature Series, are a very important part of Orange's device portfolio and have a lot of valued added Orange features. Orange will continue to launch SPV devices, as part of the Signature Series, some of which will be from HTC. As HTC are increasing the number of devices they launch Orange has decided that not all of them will be Signature Series and therefore not always SPV."
So, the reports of the death of SPV have been greatly exaggerated. So, if the HTC Touch won't have the Singature Series "value added Orange features", does this mean it will more easily accept HTC device updates? Hmmm.
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06-06-2007, 10:44 PM
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Intellectual
Join Date: Aug 2006
Posts: 175
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Does this mean, they will use a standard ROM, and not mess it up, with loads of Orange stuff, which blocks for standard HTC upgrades? 8O
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06-06-2007, 11:11 PM
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Editor Emeritus
Join Date: Aug 2006
Posts: 1,221
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Quote:
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Originally Posted by TOCA
Does this mean, they will use a standard ROM, and not mess it up, with loads of Orange stuff, which blocks for standard HTC upgrades? 8O
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That's the hundred � question. They're debating it now in the linked thread. I would hope with HTC branding, standard upgrades would now be possible, but hopes and reality are often two very different things. :lol:
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