04-13-2007, 08:30 AM
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Contributing Editor
Join Date: Feb 2007
Posts: 3,111
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Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008
"Yikes! That's some serious money! Looks like the advertising market is looking straight into the eyes of the mobile market. Wonder what type of advertising we will have to put up with. There better be some serious discounts involved here. I can't wait to see the type of devices we'll have by 2011. Personally I think the advertisement market has gotten way out of hand. So what do you think of ad supported marketing?"
Pete Paxton at Smartphone Thoughts has an interesting post on expected developments in mobile marketing via a study by ABI Research. In another five years, ABI expects mobile marketing to be worth over $19 billion, of which nearly half will be in the form of video advertising. Two things spring to mind here - first, it'll take a great deal of advances in over-the-air connectivity (both throughput and capacity) to achieve that kind of growth. We're almost there on that score with HSDPA/HSUPA, WIMAX and EVDO, though I'm not sure if ABI might be too optimistic on the take-up rates. Secondly, I for one get totally cheesed off by SMS advertising, and having video piped to my mobile and using up my precious bandwidth...well, you can imagine. The only saving grace for me is if this type of marketing will reduce dataline prices to commodity levels, but even then I'd be willing to pay extra to avoid intrusive marketing. Thoughts, everyone?
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"A planner is a gentle man, with neither sword nor pistol.
He walks along most daintily, because his balls are crystal."
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04-13-2007, 09:53 PM
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Thinker
Join Date: Aug 2006
Posts: 359
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Like the growth of the early Internet all over again. It'll be interesting to see what we'll have as far as services and devices in 5 years. I just hope I never see pop-up holograms that project from my communications device in 15-20 more years lol.
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04-14-2007, 07:56 PM
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Thinker
Join Date: Jun 2003
Posts: 455
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I imagine that quite a bit of it will be in the form of "commercials" attached to the front of downloaded and streamed video content, ala CNN, C|Net, NBC, etc. It seems like I can't get away from those now.
Hopefully not so much targeted SMS and such, because if they do, and it gets heavy or costs people money, they will likely have to put up "opt out" options, limiting their coverage.
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Steven Lyle Jordan: Original SF so good, Fox would never put in on the air. |
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