01-19-2007, 09:00 PM
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Executive Editor
Join Date: Aug 2006
Posts: 29,160
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AT&T Dumping Cingular Brand Explained by Stephen Colbert
I was watching The Colbert Report a few days ago (hilarious TV show) and I saw something that I just had to take a screen capture of: Colbert explained the entire history of AT&T and the companies they broke off into, then re-absorbed through mergers.
I think that graphic says it all. :lol: From my point of view, AT&T is making a huge branding mistake by getting rid of the Cingular name and brand. As I said in this thread, AT&T is a legacy brand that makes me think of the '70s, telephones with rotary dial mechanisms, bad customer service, and bloated inefficiency. Cingular, on the other hand, makes me think bright orange, mobile phones, and wireless data. They spent years and millions of dollars building up the Cingular brand name, and now it's all gone. In fact, I think I'd actually feel embarrassed to have a phone with the words AT&T on it (as illogical as that sounds). It's like having a phone that says "Sears" on it. Old brands that have no place in the modern era. Well that's how I feel about it, how about you?
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01-19-2007, 09:26 PM
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01-19-2007, 09:35 PM
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Pupil
Join Date: Jan 2005
Posts: 33
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Brand demographics
I have almost no doubt that this survey will sway heavily towards Cingular. I voted that way. But, I bet that general census might reveal different results. While Cingular may have greater brand power with us techies, John Q Public will probably take more comfort in good ol' AT&T.
I've never really liked the move to the AT&T name for any of the telco services; I'd prefer Cingular, SBC, or any of the Bells. However, I do think this new company does need a single brand name for all its services. I don't think that the advantages of keeping Cingular while having AT&T for the landline side would outweigh the benefits of having a unified brand.
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01-19-2007, 09:57 PM
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Intellectual
Join Date: Jan 2008
Posts: 211
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Actually, I think it would be pretty cool to have a phone with "Nike" or "New Balance" on it. 
http://www.spymuseum.org/see/images/...shoe_phone.jpg
As for the actual brand here, I don't really care all that much other than just another name to deal with. (or one less name, not sure how that works)
-Pete
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01-19-2007, 10:10 PM
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Pupil
Join Date: Oct 2003
Posts: 21
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SMT 5600
I purchased the Audiovox SMT 5600 just before AT&T Wireless was rebranded to Cingular. Not because I wanted AT&T, but because I wanted the plan they have and the phone. I still use that phone even though my contract is up because it works so well. But because I find the AT&T branding embarrassing, I downloaded graphics to convert everything to Cingular branding.
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01-20-2007, 03:18 AM
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Neophyte
Join Date: Dec 2005
Posts: 8
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I frankly could not care less about what label is on my phone.
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01-20-2007, 06:21 AM
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5000+ Posts? I Should OWN This Site!
Join Date: Aug 2006
Posts: 5,616
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They could save themselves a fortune if they imported a bunch of unlocked/non-carrier-branded phones from overseas.
__________________
iPhone 4! ☠☠☠ Mid-2010 15" MacBook Pro! ☠☠☠ Gateway LT2102h! ☠☠☠ Dell XPS M1210!
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01-20-2007, 07:01 AM
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Sage
Join Date: Jun 2005
Posts: 621
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funny stuff hehehe :lol:
--
for a non-US resident I'm really not bothered with this but I must say I like the AT&T logo [the circular one] rather than the X-dot thing of cingular, however I like the Cingular name more. So keep Cingular and use the AT&T logo hehehe :mrgreen: :mrgreen: :mrgreen:
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01-20-2007, 12:46 PM
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Philosopher
Join Date: Oct 2006
Posts: 554
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AT&T is an icon of American communication. And as far as I know, AT&T was forced to spin off it's wireless and other services because it was regulated by gov to the death. and couldn't withstand competition from Verizon and other Telecom companies. I had used AT&T services before, and honestly, wasn't completely happy. But for America to loose AT&T brand would be like to loose McDonald :mrgreen:
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01-20-2007, 12:51 PM
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Ponderer
Join Date: Mar 2002
Posts: 52
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at&t
Let's not forget the font change from upper to lower case. It softens the context of the Death Star, don't you think :wink:
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Good Stuff...
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