Zune Thoughts

Zune Thoughts.com

Thanks for visiting Zune Thoughts - be sure to register in our forums!

Laptop Thoughts

Loading feed...

Windows Phone Thoughts

Loading feed...

Digital Home Thoughts

Loading feed...

Go Back   Thoughts Media Forums > ZUNE THOUGHTS > Zune Talk

Thread Tools Display Modes
Old 04-04-2007, 06:00 PM
Damion Chaplin
Contributing Editor Emeritus
Damion Chaplin's Avatar
Join Date: Aug 2006
Posts: 1,097
Default News Flash: 33% of Listeners Want FM Tuners


"In a Jacobs Media survey conducted between late February and March of 2007, approximately 33% of respondents in a survey consisting of over 25,000 listeners of various rock stations around the United States cited that they'd like FM radio playback on current or future iPods. Jacobs Media operates as a radio consulting firm within the United States. The poll also established that an FM playback ability seemed more important to users than an increased storage capacity, larger screen or video playback according to Macworld UK. To date, Apple has never included a built-in FM receiver with its iPod devices, leaving third-party firms to provide these features. Microsoft's Zune MP3 player, which debuted in late 2006, made a point of including FM radio support and marketing this as a missing feature not found on the iPod."

Wait a second here, 33% of radio listeners want radio tuners in their MP3 players?  Shocking.  Actually, I'm amazed that percentage is so low.  Why would radio listeners not want an FM tuner in their player?  Do they think it adds considerable cost to the device?  Many manufacturers (namely everyone but Apple) proved that wrong long ago.  So what's Apple's stubbornness here?  Why is it they don't want people listening to the radio on their iPod?  Because then they won't be interested in buying more tunes from iTunes?  I suspect that's part of the reason, but as usual Apple's true motivations remain obscure.

Reply With Quote
Old 04-04-2007, 07:14 PM
Join Date: Sep 2006
Posts: 52

Do FM radios need to go past the FCC or similar body? Perhaps its to stop their future products being leaked out?
Reply With Quote
Old 04-04-2007, 07:31 PM
Join Date: Dec 2006
Posts: 3
Default FM Tuner? How about HD Radio!

I don't want a static-y FM tuner in my MP3 player (well ok, I actually do). What I want is an HD Radio tuner in my MP3 player. Digital audio with CD quality music and loads of other goodies floating all over the place and I have no way to listen to it. Why not give me one of these?

I'd love something like this for the Zune!
Reply With Quote
Old 04-04-2007, 07:37 PM
Vincent M Ferrari
Vincent M Ferrari's Avatar
Join Date: Oct 2006
Posts: 797
Send a message via ICQ to Vincent M Ferrari Send a message via AIM to Vincent M Ferrari Send a message via Skype™ to Vincent M Ferrari

I don't know... Maybe Apple's motivation could be 67% not wanting FM radios on their MP3 players?

I honestly could not care less about FM radio. In NYC it all sucks. When I'm not listening to my iPod, I'm listening to my XM.
Reply With Quote
Old 04-04-2007, 09:16 PM
Join Date: Jan 2007
Posts: 20
Default The Reasons Seem Obvious

The reasons are obvious:

1. (As one poster already mentioned) 67% don't want an FM Transmitter

2. (This is a big one, and one specifically mentioned by Apple execs in the first years of iPod dominance) Apple does not want to introduce a feature that will increase the size of the form factor, restrict them in future size reductions, or which will prevent them from adding it to the entire line.

(I would imagine this is what is preventing a Zune nano: it's very difficult to get wifi into the very small form factor.)

3. Yes, they are trying to drive the market to transition to personally owned, personally empowered content.

4. It does allow for a 3rd party market which saves Apple money and also makes Apple and others additional revenue.

I imagine that when Apple feels that the iTS and the digital market are fimrly enough established and when transmitters can be added across the entire family of products (while still accounting for future size reductions) without need for size adjustments, then they will add it. Until then, despite your claim that the market has proven the desire for it, Apple continues to show that it is not a huge differentiator. (If it was, the REST of the market wouldn't have just 15-25%.)
Reply With Quote
Old 04-08-2007, 08:58 PM
flatline response
Join Date: Dec 2006
Posts: 13

I seriously doubt that Apple made their iPods without an FM tuner armed with any sort of market survey data. Innovation does NOT rely on focus group surveys, and despite not being the first to market, the iPod/iTunes/iTMS ecosystem and, more importantly, the iPod's friendly UI was indeed innovative.

Apple did address the (apparent) minority by creating their own separate tuner. From my own personal use, it works but only goes to complicate using an iPod with an undesired add-on. As for any so-called inability to package an integral FM tuner in a compact package...that sort of conclusion is a pathetic joke. Look at some of the form factors of the tiniest MP3 players on the market WITH FM capability AND line-in recording; these companies don't seem to have any problems with packaging.

I've always believed that Apple excluded radio functions because that wasn't the market or direction they felt an MP3 player should go in. Sony--at least early on--didn't include radio with their cassette Walkmans. Most personal CD players excluded radio functions as well. Besides, it could be argued that FM listening (and any broadcast radio use in general) doesn't necessarily encourage iTMS usage and, more importantly, music sales.

As the iPod market matures, I think Apple SHOULD include integral radio functions in at least some of their iPods, giving consumers a choice of paying extra for the features. The naysayers can be dismissive of that segment of the market based on this lone survey's results, but considering how many MILLIONS of iPods that have been sold, that's a BIG chunk of potential profit that's being left on the table. As for my own radio use...I tend to only use the tuner on the Zune to listen to NPR in the morning. I'd listen MORE if there was AM capability (news, sports, traffic, talk radio, yada, yada). Otherwise, it's digital files the rest of the time.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Browsing the Web on MS Smartphone (WM Standard) devices & Review of Opera Mini 4 beta Menneisyys Windows Phone Software 28 11-13-2007 06:32 PM
External Wireless Flash Metz 28 CS-2 Suhit Gupta Digital Home Hardware & Accessories 3 07-12-2007 12:12 AM
News Flash From The Realm of The Blindingly Obvious: Zune No Threat to iPod in the Near Term Jason Dunn Zune Talk 0 10-26-2006 06:13 AM
Latest Flash Memory News Round-Up Suhit Gupta Digital Home Hardware & Accessories 0 04-15-2004 02:00 AM
Got The Time? The SPOT Watch Review Jason Dunn Thoughts Media Off Topic 5 03-03-2004 05:59 AM

All times are GMT +1. The time now is 05:53 PM.