Zune Thoughts

Zune Thoughts.com

Thanks for visiting Zune Thoughts - be sure to register in our forums!

Laptop Thoughts

Loading feed...

Windows Phone Thoughts

Loading feed...

Digital Home Thoughts

Loading feed...

Go Back   Thoughts Media Forums > ZUNE THOUGHTS > Zune Talk

Thread Tools Display Modes
Old 01-23-2007, 04:00 AM
Damion Chaplin
Contributing Editor Emeritus
Damion Chaplin's Avatar
Join Date: Aug 2006
Posts: 1,097
Default Microsoft Discussed Apple Partnership in '03


"Microsoft Corp., the world's largest software maker, as early as 2003 considered a partnership with Apple Inc. or creating its own digital music player to rival Apple's dominant iPod. Microsoft, displeased with hardware partners Creative Technology Ltd. and Dell Inc. that made players using Microsoft's Windows Media software, talked about building its own device, according to an e-mail exchange between Windows chief Jim Allchin and media software executive Amir Majidimehr. The correspondence, introduced into evidence in a civil antitrust trial against Microsoft in Des Moines, Iowa, was made public today.  Allchin, who started the exchange in an e-mail entitled "sucking on media players," also suggested he talk to Apple Chief Executive Officer Steve Jobs to get the iPod to work with Microsoft's media software for fear the iPod would "drive people away from Windows Media Player." Microsoft introduced its Zune music player in November. "My goodness it's terrible," Allchin wrote about one of Creative's devices. "What I don't understand though is I was told the new Creative Labs device would be comparable to Apple. That is so not the case."  Majidimehr replied "Now you feel our pain." He said Microsoft was providing cash incentives to get the partners to improve devices. If that doesn't work "it is time for us to roll up our sleeves and do our own hardware," he wrote."

So apparently, Jim Allchin was so disappointed with the Window Media software experience on third-party vendors' devices he actually suggested that they speak with Steve Jobs about getting Apple to license the WMP software.  Yeah, right.  I can just see that happening.  Even if it were a good idea, Apple would likely have declined just to see MS flounder.  Personally, I'm glad the giant flop that was the WMP initiative fizzled out, 'cause now we have the Zune.

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Apple TV Guide about Video/DVD Conversion & ports drcshine Digital Home Software 9 04-13-2007 03:54 AM
Microsoft Discussed Apple Partnership in '03 Damion Chaplin Digital Home Talk 1 01-24-2007 05:12 AM
Microsoft and Their History of Hardware Design Jason Dunn Zune Talk 1 09-14-2006 05:35 PM
Cringely: Intel to Buy Apple, Dethrone Microsoft Kent Pribbernow Digital Home News 6 06-10-2005 09:37 PM
Microsoft And Apple - The End-to-End Experience Question Suhit Gupta Digital Home Articles & Resources 1 03-09-2005 04:14 AM

All times are GMT +1. The time now is 05:47 PM.