02-24-2004, 02:00 AM
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Editor Emeritus
Join Date: Aug 2006
Posts: 15,171
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How Are You Influenced In Your PDA Purchases?
Palm has begun an aggressive marketing campaign to put their devices in the hands of who they consider to be "influential", including celebrities.
"Welcome to the world of influencer marketing. Colombano, who runs San Francisco-based Avantgarde, tries to build momentum for products by getting them in the hands of the right people. He conducts the Treo campaign for PalmOne, the hardware side of the former Palm, which acquired the Treo when it bought rival handheld maker Handspring in 2003. For PalmOne and PalmSource--the software spinoff that is holding its developer conference in San Jose, Calif., this week--this personalized form of product placement appears to pay off. Actor Kevin Spacey gave the Palm companies a public-relations bump, for example, when he used his Treo 600 to conduct a remote television interview during the Sundance Film Festival earlier this year. Avantgarde also landed a Treo 600 in the hands of Starbucks Chairman Howard Schultz. Whether there is a connection or not, Starbucks is rolling out Treos to parts of its field force at the moment."
The irony, of course, is that Treo 600s won't work with T-Mobile Hotspots in those very Starbucks, because their SDIO ports don't give out enough power for a WiFi card. :roll: Anyway, I've got two questions for you. First, how much do others' purchasing decisions affect your own, and do you feel Microsoft and its OEMs should be more aggressive in this regard?
Update: OK, I've banned the machine that was skewing the votes and reset the results. Let's try again, shall we?
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02-24-2004, 02:07 AM
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Moderator
Join Date: Aug 2006
Posts: 6,878
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Geez, next thing you know, they'll come out with crap like a Claudia Schiffer Palm... :roll: :wink:
Steve
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"My eyes are rolling back in my head so far I can see my grey matter bubbling and frothing from reading this thread....bleh." JD
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02-24-2004, 02:12 AM
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Theorist
Join Date: Mar 2003
Posts: 267
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Quote:
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Geez, next thing you know, they'll come out with crap like a Claudia Schiffer Palm...
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Too late my man......they already had the Michelin Man Zire!
I voted for my my peers as half the factor for my purchase. My definition for peer is mostly you guys in this site! the other half falls to playing with it in Comp USA and if I can get education pricing :mrgreen:
I think cell phones are in Japan because you have all these teenage Japanese girls who think it's "kewl". So yes! I believe people can be tha shallow in making device purchases, or else no "Matrix" edition phones.
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02-24-2004, 02:15 AM
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Pontificator
Join Date: Aug 2003
Posts: 1,185
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The interesting part of this question is if we even recognize when we are being marketed to by celebs. I see more and more product placements in all kinds of places that aren't overt enough for me to recognize as an advertisement, but get me to wonder what that person has in their hand.
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02-24-2004, 02:16 AM
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Oracle
Join Date: Dec 2003
Posts: 830
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if its NEW and exciting, wheres my wallet!
When a new os comes out, im first in line.
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02-24-2004, 02:17 AM
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Philosopher
Join Date: Apr 2004
Posts: 545
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Peers and Myself
My peers are more important then celebs. So many celebs are CLUELESS about technology. Thank god most of them make the right choice in choosing a Mac!  I love my Mac. I love my PPC. Thanks to MarkSpace, I can use my PPC with my Mac's iCal and Address book. MarkSpace's product is SOOO close to being perfect. Fix the issue I have with leaving the BT connection connected after disconnecting in Missing Sync and you got a winner! Even better would be if Apple or Microsoft added it to iSync. THAT would be great!
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02-24-2004, 02:35 AM
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Intellectual
Join Date: Dec 2003
Posts: 217
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I do insane amounts of research with anything technological I buy. I first scope out all possible products, narrow down those within my price range and require specifications until I have chosen the best candidates. Then I read reviews and discussion forums (especially the problems with the devices) before making my final descision. 8) I don't trust celebrities, but I do factor in peer influence (hence the discussion boards). All in all, I think I have made the most prudent choices for my needs. I have no regrets. :wink:
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02-24-2004, 02:36 AM
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Swami
Join Date: Feb 2004
Posts: 4,303
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The celebs are usually a step behind the techie crowd. This site has a lot of leading and bleeding edge adaptors! :wink:
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02-24-2004, 02:38 AM
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Mystic
Join Date: Dec 2003
Posts: 1,639
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My next PDA buying decision will be based totally on what meets my self imposed specification.
Currently there are two that come close (the new Loox and the Tosh e800 - actually there might be one other as well but I forget the name) but none inspire me enough to trade my trusty X5.
No way will I get an SD only device as long as CF memory is cheaper and bigger.
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Originally Posted by Jonathon Watkins
The celebs are usually a step behind the techie crowd. This site has a lot of leading and bleeding edge adaptors! :wink:
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That's because most celebs have had successful brain removal operations.
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Cheers!
David
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02-24-2004, 02:38 AM
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Intellectual
Join Date: Nov 2002
Posts: 130
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I could not care less about their political views and I certainly care equally less about their comp'd technology devices.
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Over seventy PDA's and phones owned! From a Palm Pro to my current Droid X.
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