02-14-2004, 12:00 AM
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Executive Editor
Join Date: Aug 2006
Posts: 29,160
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Sandisk Offers Inexpensive Storage Cards for Permanent Storage
"SanDisk Corporation (NASDAQ:SNDK) today announced a new line of inexpensive flash memory cards designed to allow users to save their pictures indefinitely without using a computer for downloading, thus giving millions of consumers a major incentive to switch from film to digital photography and providing them with a durable, permanent way to store a lifetime of images. With an initial suggested retail price of $14.99 each�a breakthrough in the industry�the Shoot & Store� cards are expected to allow people to order prints on a �cost-of-use� basis that is equal to or less than that of traditional analog film. And they won�t have to worry about leaving expensive flash memory cards with retail photo finishers."
An interesting tactic, but do you think it will work?
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02-14-2004, 12:02 AM
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Ponderer
Join Date: Mar 2004
Posts: 112
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My only concern is whether these are write-once cards. If not, they could work in a grocery store environment (next to the film).
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02-14-2004, 12:06 AM
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Philosopher
Join Date: Feb 2004
Posts: 547
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MORE FLASH MEDIA!??!?!?! 8O
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02-14-2004, 12:07 AM
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Mystic
Join Date: Jul 2003
Posts: 1,768
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I don't get it... how is this any different than what is possible today? Please enlighten me.
__________________
Jonathan (JonnoB)
"All that is necessary for the triumph of evil is that good men do nothing." -Edmund Burke
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02-14-2004, 12:20 AM
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Magi
Join Date: Feb 2004
Posts: 2,186
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Quote:
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Originally Posted by SanDisk's Marketing Department
The cards also provide options for consumers to get quality snapshots from the retailers� do-it-yourself photo kiosks or from in-house processing services instead of toiling over home printers to make photos that end up costing more and may be prone to fading in a few months.
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It seems like they're going to try to make money by putting kiosks that can accept SD cards in retail stores. I would imagine that the cards would have to be read-only to sell them at a $14.99 price point.
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02-14-2004, 12:21 AM
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Swami
Join Date: Feb 2004
Posts: 4,303
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I don't get the concept either. :? Is it even lower quality than existing Sandisk products? (Is this even possible?) :lol:
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The low cost, convenience and simplicity of the cards are designed to generate new business to the stores that consumers visit frequently
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Don;t quite see the point of what they are getting at.
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The first card types in the Shoot & Store line are Compact Flash (CF), SD and SmartMedia. The CF and SD cards initially will be offered in 50-picture (32-megabyte) sizes while the SmartMedia cards will be offered with 50 pictures only. By the middle of the year, SanDisk plans to distribute 100-picture (64-megabyte) cards at an initial price of $24.99, as well as add other card formats including Memory Stick PRO and xD.
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No no different format - thank heavens for small mercies. :?
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02-14-2004, 12:27 AM
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Executive Editor
Join Date: Aug 2006
Posts: 29,160
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Quote:
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Originally Posted by JonnoB
I don't get it... how is this any different than what is possible today? Please enlighten me.
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It's pretty much the card size + price point - it's hard to find 32 MB cards anywhere today (at least in most places where I look), so I think their idea is to revitalize the small card market. <shrug> We'll see what happens...
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02-14-2004, 12:27 AM
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Ponderer
Join Date: Feb 2002
Posts: 54
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Quote:
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Originally Posted by Surgical Snack
I would imagine that the cards would have to be read-only to sell them at a $14.99 price point.
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I guess you mean write-once instead of read-only?
Anyway, I don't see how this would work. In the end a large multiple use card will be much cheaper. And would you really send in an even inexpensive card without making backup copies on your computer in case the card gets lost?
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02-14-2004, 12:46 AM
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Ponderer
Join Date: Mar 2004
Posts: 97
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Could they actually be any less reliable and slower than the current cards??
I'm going nowhere near them.
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02-14-2004, 12:51 AM
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Pupil
Join Date: Jan 2004
Posts: 11
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I don't see how this will work. I understand the concept, but it makes no sense to me why they would try doing this. William was right in saying the larger use cards are much cheaper. And nowadays, nobody really goes to get their digital film developed because printer quality is good enough that the cards are used at home for photo quality prints. And in digital photography, the card doesn't really matter, it is the camera. Having a 2MP card "developed" at a retail store will not give you a better quality picture than what you would "develop" at home.
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