How The Zune Fits In
<div class='os_post_top_link'><a href='http://www.fool.com/ahead-of-the-curve/2006/ahead-of-the-curve-06122001.htm' target='_blank'>http://www.fool.com/ahead-of-the-curve/2006/ahead-of-the-curve-06122001.htm</a><br /><br /></div><em>"What does the future hold for Apple's iPod? Will Microsoft's Zune strike a chord with iPod users? Will the Mac continue to be part of Apple's core business? I recently put these questions to tech guru Bob Cringely, employee No. 12 at Apple, and part of the team that developed the desktop trash-can icon. Cringely is currently the host of the PBS online television show Nerd TV and the author of Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition and Still Can't Get a Date."</em><br /><br />This article is from the financial site Motley Fool, so it takes a different approach toward answering the question regarding why Microsoft entered into the game with the Zune. It also stakes a stab and why Apple will (not a question of "if" according to Cringely) stop making iPods completely. I tend to disagree - Apple is all about controlling every aspect of their platform, from end to end, and for them to give that up and let another company make iPods...it's not going to happen. At least, not while Steve Jobs is alive.