12-05-2006, 05:00 PM
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Contributing Editor Emeritus
Join Date: Aug 2006
Posts: 1,097
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Zune Appealing to Upgrade Market
"Microsoft Corp. may have an opening with its recently launched Zune digital music player to gain market share against the iPod, as a Reuters survey showed that among consumers expressing interest in the Zune 35 percent of them were upgrading from an existing player. Microsoft, the world's No. 1 software company, two weeks ago began selling the Zune, which analysts have said is Microsoft's most serious effort yet to compete with Apple Computer Inc.'s iPod, the best-selling player by far... According to the Reuters survey, which was conducted over the U.S. Thanksgiving holiday weekend, Apple remained the leader by a large margin, with about 70 percent of respondents answering unprompted that they would likely buy an iPod. When given a list of MP3 players from which to choose, 80 percent of respondents chose the iPod. Some 7 percent of those given a list of players that also included Microsoft's player, picked Zune. Among those expressing a preference for the Zune player, some 35 percent were upgrading from an existing player while 18 percent of those who voiced an interest in the iPod were upgrading."
Hmmm... So, based on this data, we can assume that people who own iPods either don't want to own one again or are satisfied with their current unit and don't see the need to upgrade. Interesting.
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