One of the new features we got in the second go-around of the Zune was the ability to wirelessly sync your library with your Zune. I really like the addition of this feature even if its not something that I use much. Not at the moment at any rate. I really wouldn't mind setting up stereo dock elsewhere in my house and since I have several floors to my house it would be a pain to have to go get my Zune just to put new music on it. So I appreciate the utility of this feature.
The wireless sync, however, wasn't what some people wanted. No, some people wanted a wireless store. Now, at the time of release I was ok with not having it available. I didn't think WiFi networks were pervasive enough to make it really worth it. I still don't think they really are and I think the Zune team was smart to focus on more usable features for the moment. So why do I bring this up then? Here's a conversation I had at work last week:
Co-Worker: "So can you download music on it?"
Me: "Well, no, but I can wirelessly sync it down from my computer."
Co-Worker: "Ah, that's cool. Too bad you can't buy music on it."
I honestly felt a bit stupid since when you say it out loud you realize how much better being able to actually buy music right there would be. I really hope that this is a feature the Zune team can work into Zune firmware 3.0.