Originally Posted by Adam Krebs
I actually have to disagree with this; Zune's built its marketing around promotion of unknown or little-known bands. Choosing a celebrity or well-known song in their ads would defeat this purpose, and so it's actually quite possible that they'd choose these nobodies from some urban-looking place. I kinda doubt they'd show the Zune as much, or have the video resemble a self-made rap video, but then again we haven't seen a Zune ad that features hip hop yet.
No, I completely agree, that's been one of their main ideals since the beginning. But common, these people from the clips are far from what Microsoft has chosen as the "little guys."
Now, I think that the new wave of marketing for the Zune is going to be more concentrated on what the Zune is and what it can do, because they have modified their new ads just enough where you can tell that they know that because they're new to field, people need to find out exactly why the Zune is not an iPod. For example, look at their new short ad
(one for every color). It's now all about what the "Zune is..."