"Time to mix things up. Meet iPod shuffle, the unpredictable new iPod. What will it play next? Can it read your mind? Can it read your moods? Load it up. Put it on. See where it takes you. Choose from pocket-size 512MB or 1G models starting at $99 and surprise yourself."
The price is right, but no display? I don't half fancy having to rely on a blinking LED for visual feedback. According to Apple, the iPod shuffle is designed to do just that..shuffle through your playlist. Or it can playback an entire album at a time. But the the most significant aspect to this new iPod is clearly the price tag it carries (starting at $99) which will put it in far more users pockets than the mainstay iPod models.
Apple Introduces iPod shuffle
Threaded Mode