ThinkSecret has posted an interesting story detailing some inside information on the success (or failure) of the Pepsi promotion offering more than 100 Million free music downloads via iTunes. If this information is true, then it looks like the promotion was a disaster. Of the projected 25 million expected downloads, to date less than 5 Million have occured.
"I think you can call this promotion a flop," said one industry analyst who asked not to be identified. "They can call 5 million good, but realistically, it stinks."
I wonder if the ad campaign is to blame? Perhaps Apple and Pepsi didn't promote this effectively. Your thoughts?
iTunes/Pepsi Free Music Giveaway a Flop?
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