Originally Posted by byteme
Sales of the devices are still critical are they not? You need a reason to visit Zune marketplace. Speaking of the massive discounts on Zune v1's, are they cannibalizing v2 sales?
There's the old joke, "We lose money on every unit, but we make it up in volume." Zune could win and lose at the same time.
But you're right, of course. Zune market subscriptions need Zunes. The questions is what percentage of Zunes need to be tied to Zune subscriptions? I wonder if it's the number of Zunes that can use a single Zune pass. That's 3 right?
As for whether Zune v1s are taking away from v2s, I don't really know. The main reason I bought a Zune 30 (2 actually, 1 is for my daughter) is because it was cheap on Woot. If I had actually had to spend real money, I probably would have bought a different brand, like Creative. So my purchase didn't cannibalize the V2. I guess if my analysis (such as it is) is right, it doesn't matter, since what they really want is subscriptions, and don't care what unit you buy. Just as well given that they seem not to have adequate amounts of Zune 80s.