Zune Broadens Marketing To Include Latino Americans
<div class='os_post_top_link'><a href='http://www.zune-online.com/news/zune/video-farfan-welcomes-latinos-to-zune-2.html' target='_blank'>http://www.zune-online.com/news/zune/video-farfan-welcomes-latinos-to-zune-2.html</a><br /><br /></div><img align="left" alt="From Zune-Online" src="http://www.zune-online.com/images/Executives/Javier_Farfan/Javier_Farfan_Welcomes_Latinos_to_the_Social-small.jpg" /><em>"Javier Farfan is the Zune team's Multicultural Marketing Manager and introduces Latinos to the Zune 2 Social. Microsoft has participated in many events and sponsored many Spanish-speaking Artists in this passing year. So they ought to say a "hello" in Spanish."</em><br /><br />Did you know the Zune had a Multicultural Marketing Manager? I didn't, though I can't say I'm entirely surprised (the US' growing Latino population is a huge target for marketers). An interesting <a target="_blank" href="http://query.nytimes.com/gst/fullpage.html?res=9806EEDE113BF930A1575AC0A9619C8B63">article</a> in the New York Times magazine section a little while ago detailed the new ways marketers are going about luring the coveted Latino demographic to their brands, through <em>fútbol</em>, Hispanophone celebrities, and <em>telenovelas</em>. Personally, I'm looking forward to watching the Zune star in a Telemundo soap opera (hey, <a href="http://www.zune-online.com/news/zune/zune-on-detective-monk.html" target="_blank">it's happened before</a>.) As Kostas from Zune-Online points out, the Zune has already sponsored several Hispanic artists (Zune's presence at and promotion of the <a target="_blank" href="http://zuneinsider.com/archive/2007/07/25/zune-at-the-latin-american-music-conference.aspx">Latin American Music Conference</a> back in July comes immediately to mind.) <br /><br />This raises several points: Zunes are not available outside of the United States, but already we're seeing accessory packages sporting descriptions in <a target="_blank" href="http://www.zunethoughts.com/news/show/23192/zune-v2-overview-video-footage.html">English as well as French</a> (why not Spanish?). Many people are wondering if this increased cross-cultural awareness will translate to an international release. I assume it's coming eventually, but not this holiday season.<br /><br />Hit the read link to see Javier in action.