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Old 01-30-2012, 12:00 PM
Jeff Campbell
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Default Does Tim Cook Say Too Much?

<div class='os_post_top_link'><a href='http://macdailynews.com/2012/01/27/is-apple-ceo-tim-cook-insane-or-just-one-heck-of-a-guy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+wordpress/xhfA+(MacDailyNews)&utm_content=Google+Reader' target='_blank'>http://macdailynews.com/2012/01/27/...t=Google+Reader</a><br /><br /></div><p><em>"'Tim Cook reportedly sent an urgent memo yesterday addressing alleged violations of health and safety at factories of suppliers, following negative stories in NYT and elsewhere,' Rocco Pendola writes for Seeking Alpha."</em></p><p><img height="300" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/lpt/auto/1289358259.usr105634.jpg" style="margin-left: 150px; margin-right: 150px;" width="300" /></p><p>He also goes on to say that Steve Jobs would not be happy that Cook chose to send out such a memo, saying it's "not very Jobsian" and likely would have gotten a tongue lashing from Jobs were he still alive. I don't doubt that a bit, but is it "wrong" to do it? I don't think so. Tim Cook has shown early on he isn't Jobs, such as when he encouraged charitable donations that Apple would match. I think Cook is about full disclosure and communicating more with the employees as long as it isn't confidential information that may hurt the company, at least moreso than Jobs ever was, and I certainly prefer his style of communication. I have been in a variety of businesses that kept everything close to the vest, and I think it was a detriment to the company as a whole. It certainly was when it came to the employee loyalty. Jobs had that loyalty because of who he was, Cook has to have his own style of keeping it and I think he is finding out the way to do that for him is to be more forthcoming. What are your thoughts?</p>
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Old 01-30-2012, 02:06 PM
DaleReeck
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While Steve Jobs may have been the guy to get Apple to where it is now, I think Tim Cook is a guy who can keep it there. The Jobsian "you're holding it wrong" approach (the idea that "we are always right and everyone else is always wrong") is fine for a young, gonzo-like company trying to make a name for itself. But customers aren't going to tolerate that level of arrogance for long (see Microsoft) and Apple needs a more even hand to guide it through it's current heyday.

Jobs was perhaps the best idea man ever, but the day to day operations - the figurehead - of a company like Apple are best under a guy like Tim Cook.
 
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