Apple.com is Now the Number Two Online Site in UK
"Apple.com has become the second most trafficked online retail site in the UK, according to a report by website tracking firm Experian Hitwise and IMRG." 
July rankings showed Apple as number 8, so a bump of 6 slots in such a short time is pretty impressive! They are now just behind Amazon.com.uk and Argos.co.uk.
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