Microsoft Wants To Sell 100 Million Devices A Year Via Three Screens Strategy
"Microsoft's COO Kevin Turner announced at WPC'11 that the company hopes to sell up to 100 million Windows Phone devices a year. Targeting and catering for a larger user base is the first baby step in achieving this goal."
Going from the current sales figure of Windows Phone devices to 100 million a year are pretty lofty goals. But that's exactly what Microsoft's COO Kevin Turner announced at WPC'11 as the company's goal for the future. Kevin explained Microsoft intends to attain these goals by taking the Metro UI and going after a unified "3 screens" strategy. Microsoft will use the Metro UI and bring it across PCs, mobile devices and TVs to tie them together in a unified ecosystem.