That's a pretty interesting story.
I don't download that many arcade-type games, mostly because I'm not very good at them (curse my weak thumbs). In addition, I usually only buy games that I'm convinced will give me hours and hours of whimsical play. However, after trying out the demo version of Bullseye Factory for a few minutes, I ponied up the 99 cents and bought it.
The game itself isn't all that complicated and the graphic quality is pretty much standard, BUT I bought it because of its interesting use of the gyroscopic controls. The author SAID the game's interaction is unique and I tend to agree. Sure, there are other games out there that use the gyroscope, but Bullseye Factory has a feel to it that I've never encountered before. Pivoting the iPhone to "look" in different directions is very intuitive and engaging, so much that I found myself losing game after game after game because I got caught up doing more "looking" than "shooting."
So, maybe the author has finally figured out a new way to market games: post a somewhat whiney and apologetic story about how nobody buys your newly-released game and hope it earns some attention. At some level, it worked, because I pluncked down the money and am glad that I did.
Old Market Researchers never die...they just get broken down by age and sex.