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Old 06-16-2011, 09:00 PM
Nelson Ocampo
Join Date: Feb 2011
Posts: 70
Default Me Series Ad Campaign for Windows Phone

"Curious how other people use their phones? This week we’re debuting a new collection of documentary-style shorts called the Me series. Each film essay explores a day in the life of someone interesting who owns a Windows Phone."

It looks like Microsoft is exploring a different kind of advertising for Windows Phone now.

One knock on the "Really?" advertisements was that it didn't show people actually making use of the phone's features.  Perhaps this is Microsoft's answer to those criticisms.

Though, if it is, it's not starting off very well.  The first video in the series (above) hardly shows Windows Phone at all.  Sure, she's using it.  But not in any way that emphasizes how special and different the OS is from the competition.  It actually feels like an ad for the user's business, with a little bit of Windows Phone product placement thrown in.

Hopefully future videos will delve deeper into the Windows Phone OS's unique features and workflow.

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Old 06-17-2011, 06:50 AM
Join Date: Jun 2002
Posts: 59

Agreed, not very exciting -- you could have put an android phone or iphpone in there just as easily and changed nothing else.
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Old 06-17-2011, 10:33 AM
Join Date: Oct 2006
Posts: 15

blah blah blah blah blah... phone... blah blah blah... tweet... phone... blah blah blah blah blah blah blah... phone... blah.
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Old 06-17-2011, 07:22 PM
virain's Avatar
Join Date: Oct 2006
Posts: 554
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Nice try at subliminal messages! All those cookies colors, arrangements of merchandise and the drawing actors discuss, all reminds colors and forms factors of Windows Phone, although the question remains: Will it work?
You create your opportunities by asking for them
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