Apple Drops In-App Subscription Restrictions

"For reasons yet unknown, Apple has reversed course on a rule in its pricing policy for app makers that required them to offer App Store customers the lowest possible price."

I think Apple was getting quite a bit of push back from the publishers, and some, like the Financial Times, dropped their app entirely and went with a web based model. So they basically changed the language to allow subscriptions or in-app purchases as long as there "is no button or link within the app to purchase the approved content." This will make it a bit more difficult to offer other content, but if the publisher wants to avoid giving Apple 30% of the revenue, I'm sure they will find a way. They may just go the route that the Financial Times took, and from what I've seen so far its not a bad route to take. What are your thoughts?