Could New Features in Mango Win Over New Consumers?
"Microsoft's Windows Phone 7 still faces a long catch-up game against Android OS and Apple's iOS, but a future update code-named 'Mango' with 500 new features that will give Microsoft a real chance of eventually capturing the most smartphone customers. In any case, Microsoft's aspirations around smartphone operating systems (OS) will never be laughed at again."
It's obvious that Microsoft needs to step up their game if they hope to compete with Apple and Google in the battle of mobile ecosystems. While the partnership with Nokia was a great strategic move, when all is said and done, what matters is the phone OS itself and the experience it gives to consumers.The linked article from Brighthand covers 5 Mango features that may end up being the main reason Windows Phone will be able to win over hearts. And as you'll read, it isn't necessarily the featurs themselves that may be winners, but also how those features are implemented in the OS. Mango takes features that may already exist on other platforms, but integrates it in such a way that it blurs the line between OS and app.Check it out to see if you agree.