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Old 04-12-2011, 08:53 PM
Jason Dunn
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Default Cisco Kills the Flip Camera

<div class='os_post_top_link'><a href='http://arstechnica.com/gadgets/news/2011/04/two-years-after-buying-pure-digital-cisco-ditches-the-flip.ars' target='_blank'>http://arstechnica.com/gadgets/news...es-the-flip.ars</a><br /><br /></div><p><em>"Don't look now, but the Flip camera is officially dead. Cisco announced Tuesday morning that it is killing off the line of pocketable video cameras in order to refocus the company around home networking and video. The news was a surprise to even Flip critics, leaving everyone wondering why Cisco bothered to buy Pure Digital (the Flip's former parent company) for $590 million just two years ago."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/dht/auto/1302632344.usr1.jpg" style="border: 1px solid #d2d2bb;" /></p><p>This is a shame, but it wasn't hard to see it coming - it never made a lick of sense to me for Cisco to purchase Pure Digital, the creators of this product. Cisco had no heart for this type of consumer business. Flip cameras essentially defined this part of the technology space starting a few years ago: they were small, easy to use, had great battery life, sufficient storage, and were perfect for simple videos. The coming of smartphones with HD video capture capabilities put a crimp in the sales of these devices, though I still feel there's a lot they can offer. I have two such devices in my possession right now - a Flip Mino HD and a Sony Bloggie - and both last a long time on a charge, are simple to use, and can be left within easy reach for capturing special moments. My cell phone on the other hand is often in my home office, or jacket, and not typically within reach. For most people though, capturing a video with their phone - then immediately uploading it - is the winning combination and why these devices weren't going to be in every home.</p>
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Old 04-12-2011, 11:19 PM
Jason Dunn
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Excellent analysis here by Michael Mace:

http://mobileopportunity.blogspot.co...on-dollar.html
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Old 04-13-2011, 12:32 AM
Lee Yuan Sheng
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I think digital cameras with 720p and 1080p capabilities don't help either. Don't spend a cent and use your smartphone, or spend a bit more and get something that takes photos as well as video, and comes with a zoom lens? Talk about being caught between a rock and a hard place. Flip might just have been able to turn it around yet, but Cisco doesn't do consumer very well... just look at Linksys. :P
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Old 04-13-2011, 12:49 AM
Jason Dunn
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Quote:
Originally Posted by Lee Yuan Sheng View Post
I think digital cameras with 720p and 1080p capabilities don't help either. Don't spend a cent and use your smartphone, or spend a bit more and get something that takes photos as well as video, and comes with a zoom lens?
Yeah, agreed - Flip might have survived if Cisco continued to innovate on the concept, but their products stayed stuck in 2009: 720p only video, tiny screen, etc.
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