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Old 03-09-2011, 11:00 AM
Richard Chao
Contributing Editor
Join Date: Feb 2011
Posts: 109
Default WP7 Platform Shows Strong Growth In Western Europe

"The mobile phone market in Western Europe grew 3.2% year on year to 58.7 million units in the fourth quarter of 2010, with smartphone shipments representing 44% of the total... Microsoft's new Windows Phone 7 also showed strong growth, increasing 18% year on year and 100% sequentially."

IDC, provider of data to the financial market, has just issued their European Quarterly Mobile Phone Tracker report for 4Q2010.  Google's Android grew 1,580% year on year with sales increasing from 470,000 a year ago to 7.9 million units.  Apple's iOS saw an increase of 66% in Q4 2010 when compared to Q4 2009.  Microsoft's Windows Phone 7 also showed strong growth, increasing 18% year on year and 100% sequentially.  IDC also stated WP7 received positive feedback from operators and end-users but its growth was limited because the OS launch was restricted to English only.  Unfortunately hard numbers were not provided to go with the reported percentage growth.

Hopefully WP7 will continue to gain traction and its level of growth continue to increase.  The platform's expansion to more markets in conjunction with more local language support and continued positive word of mouth will definitely help.

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Old 03-11-2011, 12:28 AM
Don Tolson
Thoughts Media Review Team
Join Date: Aug 2006
Posts: 749

Interesting... didn't I see a report from ZDNet (or something) published here (and elsewhere on the Internet) saying that Microsoft had actually LOST market share in the mobile space since WP7's launch???

Guess it depends on how you spin the numbers....
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Old 03-13-2011, 05:25 PM
Richard Chao
Contributing Editor
Join Date: Feb 2011
Posts: 109

My understanding is the market share data was for all Windows Mobile which included Windows Mobile and Windows Phone. Which naturally puts Microsoft at a disadvantage.

Also, market share is different than platform growth. The market share of a platform will factor in growth of competitors while growth of the platform itself is independent.

I would take IDC's data as an indication that WP7 is getting traction from word of mouth/marketing and adoption is trending upward.

Sorry it took so long to respond to you.
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