Southwest Teams Up With Apple for InAirtainment
"Southwest Airlines has teamed up with Apple to offer music and video entertainment options for its customers through its new InAirtainment Web site. The site features iTunes Store content, and even offers 20 free songs from Southwest says are 'artists about to fly.'" 
You can access the site via Southwest Airlines webpage using any connection. I'm in agreement with the article though, in that Southwest would probably like you to use their WiFi for the revenue. They will have music, video and movies as well as some deals that only Southwest customers will be able to take advantage of, and the service is live now.
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