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Old 02-02-2011, 06:30 AM
Michael Knutson
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Default Mobile Apps: Use Once, Discard?

<div class='os_post_top_link'><a href='http://www.9to5mac.com/50151/a-quarter-of-apps-are-only-used-once?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+9To5Mac-MacAllDay+(9+to+5+Mac+-+Apple+Intelligence)' target='_blank'>http://www.9to5mac.com/50151/a-quar...e+Intelligence)</a><br /><br /></div><p><em>"Mobile device users are acquiring ever more discretion about the Apps they use, with 26 percent of Apps only ever getting used once after being downloaded."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1296624806.usr17748.jpg" /></p><p>Pretty interesting statistic from Localytics, that in Q4 of 2010 (per their numbers), 28% of the apps on Android, iOS, Blackberry and Windows Phone were used once, and then never again. This makes a case for having trials available for -every- app, not just limited functionality or lite free versions, that often don't resemble the commercial version. "Try-it/Buy-It" is preferable to "Buy-it/Try-it/Hate-it/Delete-It." A good example from my iPhone is a dozen or so camera apps, of which I regularly use maybe two or three.*</p>
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