All Those Ads Add Up: Android Passes iOS In Ad Impressions
"This has been a significant few weeks for Millennial Media. The ad network just closed a $27.5 million investment round, announced that the company had tripled its revenue in 2010, and today, is releasing one of its more noteworthy monthly reports. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web; is reporting that for the first time in the company's history Android surpassed iOS as the largest Smartphone OS on the Millennial network in terms of impression share." Android's latest step in its process of world domination is complete. This week Millennial Media reported that for the first time ever Android has surpassed iOS in total ad impressions. This can only be a good sign for Android users as ads are where the money is and money brings developers and developers bring really cool software for us to play with.
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