An interesting and non-surprising read. It seems to me the TV studios are making the same mistakes the record studios did, though. Instead of embracing a new distribution method and figuring out how to make it work they have done everything possible to make it easy for new players to enter and take the market from them. If only these corporations weren't tirelessly focused on this quarter's bottom line, they'd see through the forest and realize that they can either deliver their product the way people want or someone else will do it for them. Once they allow that someone else in, there is a good chance that a lot of that will done in questionable, free way, such as Bit-Torrent.
It's almost sad to see the studios follow the RIAAs playbook, all the time knowing how badly recording studios have performed. Apparently all it takes to run a major corporation is a degree from Harvard and a golf club membership.