Samsung Research Shows Britons Are Confused by Cameras; Dispels "Stupid Americans" Myth?

"New research from Samsung reveals over a third of Brits are under-using their cameras, more so than other technologies such as mobiles or laptops. A quarter admit to feeling worried when they press a button which produces a display they don’t recognise and just over one in ten say they are so confused by their cameras that they hand it to someone else to take the shots."

Idiot mode: Use it! (Image from Panasonic)

While this is a report commissioned by Samsung for the launch of its latest camera, the NX100, and the new lenses with the iFunction system (essentially a custom button on the lens), I would like to point out that if you can use the camera that comes with a phone, you can use any point-and-shoot, just that now you have optical zoom as well. The other functions? Well, I'd like to say that nowadays, they're fairly optional for casual users. Most cameras have an "Idiot Mode", so just set to it and go. I suspect Samsung purposely asked questions in the vein of "Do you know how to change the ISO with one button?" in an attempt to make their product look superior. What do you guys think?