"It's one thing to read about utopian use cases for the Windows 7 and Windows Live ecosystem, but nothing beats watching real people putting it into use to create something amazing. From the same director of the recently popular Blu-ray PC vs Mac ad, Keith Rivers also produced and directed this 2:30min spot featuring the entire family of Microsoft's consumer offerings - Windows 7, Windows Live Essentials 2011, Skydrive, Office Web Apps and Windows Phone 7."
A clever ad for Microsoft's ecosystem of consumer products illustrates how Windows Phone 7 can fit it. Director Keith Rivers portrays the life cycle of Andrew Belle writing a song through to performing it on stage, all the while collaborating and communicating with friends, musicians, and fans along the way. This is nicely done and quite effective. If you have a few spare minutes of time watch the video and enjoy!