Wal-Mart, Disney and VUDU Give You Free Digital Copy of Toy Story 3

"Wal-mart is showing how it might make use of VUDU after purchasing the 1080p movie streaming house earlier this year, now that the two have teamed up with Disney to throw in a free digital copy of Toy Story 3 with each one purchased at the store on DVD or Blu-ray."

So as of yesterday, when you purchased the movie you got a download code to use on VUDU. Wal-Mart and VUDU say this is the future of content, but I wish they would head in another direction. I would actually prefer a digital copy that I could place on my portable device, much like I received when I purchased Blue Harvest, the Star Wars version of Family Guy. What are your thoughts, digital copy or streaming version via an online service?