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Old 10-22-2010, 02:00 AM
Jason Dunn
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Default Dell Simplifies Consumer Product Line-up

<div class='os_post_top_link'><a href='http://www.engadget.com/2010/10/21/dell-marketing-makeover-simplifies-brands-kills-off-adamo-altog/' target='_blank'>http://www.engadget.com/2010/10/21/...ff-adamo-altog/</a><br /><br /></div><p><em>"We knew something was going on with Dell's branding with the resurrection of the XPS laptop line, and this morning we caught up with a few of the company's executives to learn all about the entire restructuring. As you can see above, there will now be three core brands -- Inspiron, XPS and Alienware -- all focusing on different "performance seekers."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/dht/auto/1287703110.usr1.jpg" style="border: 0;" /></p><p>Dell's product line up has grown bloated and out of control over the years, and this is a much-needed effort to streamline it. Will it help change the perception that people have as being Dell as a "budget" provider of computers? Maybe - but I think Dell also needs to focus more on releasing fewer, but better, products. Releasing a new laptop every month means less engineering and design effort put into each product - and Dell needs to do better in both.</p>
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