Advertising Revenue: Apple vs. The (Android) World

"Millenial Media has released its latest report on cross-platform mobile advertising, and the iPhone has lost another step on the Android platform. According to Millenial's reporting, revenue for advertising from the Android platform has exceeded iPhone-only revenue. That's not quite as bad as it sounds -- the Android platform, as we already know, has outstripped the iPhone in terms of user numbers, just because there are so many more available handsets and carriers for those devices."

Ah, nothing like hard statistics to tell a fuzzy story. Android cross-platform mobile advertising revenue (that's Android on -all- devices) has exceeded ad revenue generated from (only) the iPhone. That's a nice many-to-one statistic, but the true numbers behind the numbers indicate that iOS revenue growth (again, from advertising) increased 316% in the last quarter. At the same time, Android ad requests have grown 1283% since January 2010. So what does this all mean? We're getting more and more targeted advertisements on our mobile devices, one might even say that the onslaught is just beginning. Now, if I only had a TiVo-like device on my iPhone to let me skip (or fast forward through) advertisements ...