Lots of companies want to try to shape the evolution of television, but I really don't expect Google TV to be "the next big thing." It seems to me that what people want from television is the ability to watch what they like when they want. Reading websites on my 46 inch screen is not a priority, and neither is watching blurry, jerky You Tube video. (Don't get me wrong, I like You Tube, but I've not seen anything there that would be enhanced on a big screen.) Google offers a nice program guide, but TiVO has been doing that for years. Google fans will talk about the promised app store for TV. And, again, besides games what are these applications that I need for the television? As for games, Google TV can't offer what Wii or Xbox or Playstation can in that category. There may be a market for some casual gaming from people who don't want a console.
I believe what the public really wants from television is ala carte programming. If traditional cable doesn't begin to move in this direction, they will regret it. Rather than Google TV, I believe the future of TV is Xbox, Apple TV, Roku, and similar content boxes. I can get excellant HD reception from the broadcast network stations in my area via antenna. Between Zune and Netflix, and soon ESPN and Hulu, Xbox gives me what I can't get from the broadcast stations. That leaves my wife's favorite station- QVC- as the one remaining regularly viewed cable station. The day that station appears on Xbox, the cable goes. This is the future of television I am looking for. Google TV doesn't offer that future. I honestly had to read the descriptions of what Google TV actually does a couple of times to figure out just what value it really offers.