Windows Phone 7 Will Take On Blackberry

"The iPhone has created a lot of loyal Apple fans. They're not about to switch. Android launched less than two years ago, which means that Android users are all still under contract. They're not going to switch either. Microsoft's best chance is to target BlackBerry users. The pitch should be all the fun of an iPhone (games, multimedia) with an e-mail experience that's better than the BlackBerry. Plus mobile Office to boot."

The target, according to Business Insider, is Blackberry. Makes sense - Android and iOS have their niches, and MS is going for simple, easy, and effective. Blackberries have popularity going for them, and are arguably effective. Simple and Easy though? Sure, in a MS-DOS'ey sort of way. Consider yourselves warned Blackberry addicts, you might find a Windows Phone in your future.