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		Thoughts Media Forums > APPLE THOUGHTS > Apple News
How Strong is Your Brand Loyalty?

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08-19-2011, 04:39 PM

Brad Adrian Editor Emeritus Join Date: Sep 2006 Posts: 3,060		I understand the research and I get the interpretation, but I also think there's a sad commentary here. If your self image is SO wrapped up in the brand(s) that you use, you are WAY beyond being brand loyal. If you are so loyal to Apple, for example, that an attack on Apple feels like a personal attack on you, there is a therapist somewhere waiting to talk with you. __________________ Old Market Researchers never die...they just get broken down by age and sex.

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