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As a freqent ranter about the importance of marketing, I agree that this is a nice ad and that it should be shown to more than captive audiences. That said, I am generally impressed with Microsoft's marketing efforts for the Zune to date. The two sucked-into-the-machine ads are nicely done and are playing a lot on a variety of channels. I've seen them on everything from Comedy Central to old Law and Order reruns. The initial ads have been joined by a shorter version that only shows the Zune while music plays in the background and on screen text tauts the features. It too is nicely done, but none of the spots to date have used as catchy a song as Feith's 1234. iPod spots still vastly outnumber Zune ads in frequency but the Zune is far and away number two among MP3 players. I'd use the Apple model and spend little on production value and more on repetition, which is why I was pleased to see the new Zune spot. If Microsoft wants to reach its goal of having the Zune be the solid number 2 MP3 player, it will need to continue to market, refreshing the spots and keeping the repetition going. Point of sale maketing is also important and is currently pretty meager.
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Microsoft Makes a Cool Ad
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