Ron, I've been waiting since the day the Zune was announced for them to capitalize on the opportunities that were out there.
As a device the Zune has always been more capable than the iPod but it seems like MS hasn't really figured out the market. I think they should have been pushing the Zune as a serious music device from day one.
Liner notes, lyrics...all easily done. The social in its current state is what it should have been from launch. And I don't care what MS had to do...they simply HAD to do this as a worldwide release from the start. Maybe they were afraid of the cost of failure but it certainly would have had a higher chance of success if they had.