What’s Really Happening with the Zune
<div class='os_post_top_link'><a href='http://linne.wordpress.com/2008/05/08/whats-really-happening-with-the-zune/' target='_blank'>http://linne.wordpress.com/2008/05/...-with-the-zune/</a><br /><br /></div><em>"I bought a zune because I saw the vision Microsoft had for the XBox 360, and I fully understood the direction they were going to take the zune. and now, with the software version 2.5, they are oh so close to being there."</em> <br /><br />Aaron Linne wrote a great piece on the direction of the Zune brand. He brings up the common arguments against Zune and the Social, but rebuts them by bringing up a scenario in which <a target="_blank" href="http://zuneinsider.com">Cesar Menendez </a>sent him (and everyone else on Cesar's friend list) a link to the new Tokyo Police album. What differentiates this scenario in the Zune ecosystem from other social network/audio scrobbling services is that Zune not only features a tighter integration between the different services (e.g. one-click downloads of other peoples' recommended songs), but also the unlimited download Zune Pass. Using a Pass, I can download as many tracks as I want without any extra cost. The ones I don't like I just get rid of; I don't have to worry about wasting $20 on songs I don't really like. This is a huge value to me as a music consumer, and makes the Zune ecosystem that much stronger. <br /><br />I think Linne sums up the Zune brand perfectly: "iTunes is for people who like certain musicians. Zune is for people like music."
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