The relationship between the Zune and the Swiss Army pocket knife comes from the special holiday "Customers Vote" promotion that Amazon.com ran late last year. The Zune was one of the things that a few customers were allowed to purchase at a deep discount. Later, Amazon offered the pocket knife as a type of consolation prize for people who participated in the votes but did not "win" the chance to buy the discounted Zune, Xbox 360, etc.
I did not get the Zune, but I actually got that pocket knife via this promotion for just couple of dollars
