Get Transformers on a Kingston USB Flash Drive

I was poking around Dell Canada's Web site today, looking at their latest configuration of the Dell Mini 10 - which now includes GPS incidentally - and noticed something rather curious. Dell was giving away a free 2 GB Kingston USB flash drive that includes a digital copy of the movie "Transformers". That's not something I've seen before - I'm starting to see digital versions of movies coming via managed copy with Blu-ray discs such as Watchmen, but coming pre-loaded on a flash drive? That's an interesting way to sell hardware...pre-loaded with content. Only in this case it's a promo from Dell where you get it for free.