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Old 02-07-2007, 06:00 PM
Jason Dunn
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Default Zune Evangelism in Retail Stores


"When we walked up to the Zune area he started looking at the accessories while I caught a bit of a conversation between a young man and a couple at the Zune demo area. Turns out the Zune on display was not functioning and the couple was looking to by one. The young man owned one and was explaining why he thought it was the best "MP3" player out. I interjected and told about my son and his buddies sharing last night which the couple thought was cool. My son then hearing me offered to let them take a look at his since the display was not working. The other young man at this point said something about not thinking and pulled out his Zune (just for clarification this is the first time ever I have been at the Zune stand and seen tow people with Zunes together. I hope it is a sign of things to come.). Then he and my son proceeded to demo the whole sharing piece which really wowed the couple. When my son and I left the couple was having a Circuit City representative assist them in getting a white one (so it would look like their friends iPod). I really wish we would see this kind of explicit advertising letting people know exactly what the Zune is capable of."

I thought this was a great story - have you been doing any "Zune Evangelising" (I'm going to resist the urge to call it something like "Zunegelising" or another equally horrid term) in any retail stores, or even amongst your friends?  Retail stores in particular are always a bit odd for me - I really enjoy helping people with technology, and teaching them about what to look for, but I also don't like being the guy that the staff complains about ("Why is that idiot customer doing our job for us?". Sometimes big box retail staff are happy to have help, but it gets a little bit dicey when they're giving our false information and you correct them - like the Best Buy salesperson who told a customer the 120 GB 2.5" portable hard drive he was looking at was "flash-based" and "had no moving parts". I just had to speak up then, and the Best Buy employee didn't seem to appreciate it much.

What has it been like talking about the Zune features - do you find it's a hard sell, or are people eager to Join the Social after you show them what it can do? Or are they put off by some of the limitations around WiFi sharing and supported video formats? I know that when I tell people about the WiFi sharing they're instantly interested, but when I explain the 3 days/3 plays limitation they say "Oh, never mind then" - it seems to kill the deal for them. What has your experience been?
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